Importance is a big deal to teenagers. Teenagers are “importance conscious.” I know the phrase is awkward, but it fits. Teenagers are concerned about the brand of shoes they wear, the music they listen to, the friends they hang out with, and more. For many teenagers, life is a continual process of ranking what is important. Conflict with parents often arises over deciding what is important. Parents will consider something to be unimportant that is very important to their teenager, and whether the resulting dispute is calm or volatile, each side is astounded that the other side can’t see their point of view.