Daily Archives: March 19, 2010

1 post

True Wealth and Toddlers

Have you seen the series of television commercials for an investment firm, with toddlers as the main characters? In the ads, one bright little guy in a high chair extols the virtues of online trading. The ads are humorous and, apparently, effective; one even ran during the Super Bowl. These ads illustrate that one way to leave a memorable impression is to connect an idea, in this case online stock trading, with an image that is both pleasing and absurd. So, while no one truly expects a toddler in a high chair to be discussing the benefits of online trading and 401Ks, a positive association is made with this company. These ads also illustrate an important biblical reality, though probably […]