Have you seen the series of television commercials for an investment firm, with toddlers as the main characters? In the ads, one bright little guy in a high chair extols the virtues of online trading. The ads are humorous and, apparently, effective; one even ran during the Super Bowl. These ads illustrate that one way to leave a memorable impression is to connect an idea, in this case online stock trading, with an image that is both pleasing and absurd. So, while no one truly expects a toddler in a high chair to be discussing the benefits of online trading and 401Ks, a positive association is made with this company. These ads also illustrate an important biblical reality, though probably […]
Daily Archives: March 19, 2010
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