Super Bowl ads – $150,000 per second

Posted on · Posted in Culture, Worldview

The Super Bowl is important to you as a Christian parent.

The game tells you a great deal about the world your children inhabit. Advertiser’s will pay $150,000 a second or 4.5 million dollars for a 30 second commercial! And this is just for the air time. Millions more go into the production of the ad and market research. That is a lot of money to encourage you to buy a potato chip.

The companies who sponsor these commercials spend a considerable amount of money and resources to attempt to learn what motivates people. It is safe to assume that these sponsors don’t see an America that is primarily motivated by a desire for holiness.

Literally hundreds of millions of dollars have been invested by sponsors of the Super Bowl to learn what America values. The answers they find shape the commercials you see. Why is this important? Because you can use the commercials to help you identify the temptations that confront your children.
The Super Bowl commercials provide a window to see what the world values and loves.

I John 2 carries a strong warning: do not love the world. Your enemy is doing his best to make the world attractive to your children. He wants them to love the world. Take advantage of the millions spent analyzing the lusts of our culture. Analyze these commercials. The warnings of Proverbs are based in part on an informed knowledge of the dangers & temptations that make up life. The Super Bowl and its commercials reveal much about the heart of our culture and its treasure. You and your children are impacted by these things.

If you don’t want to watch the game, then record it and take note of the commercials. Some of this year’s commercials will tug at your heart, but most will pull your heart in dangerous directions. All of them will tell you something about the motivations of our culture.

Don’t miss this Proverbs 7 opportunity to look through the electronic window to see what temptations the enemy has in store for you and your family.

Instructing a Child's Heart

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Jay Younts
John A. (Jay) Younts is the Shepherd Press blogger, and is a ruling elder serving at Redeemer Associate Reformed Presbyterian Church in Moore, South Carolina. He has written Everyday Talk, Everyday Talk About Sex & Marriage, Finding the Right Track, the In Touch With Paul stewardship series, and What About War. He has studied and taught about biblical childrearing for 30 years. He and his late wife Ruth have five adult children.