The Super Bowl: Revealing the Heart of America

Everyday TalkWhether you watch the Super Bowl or not this annual spectacle tells you a great deal about the world your children inhabit. Proverbs 7 speaks a father looking out his window at the culture around him. This father used the view from his window to instruct his son about the dangers of life. The window of your television can afford you the same opportunity and obligation.

This is much to learn about our culture from the game’s commercials. This year, 2017, these commercials cost 5.5 million dollars for a 30 second spot, and that does not include hundreds of thousands more for the production costs! The sponsors also spend a considerable amount of money and resources to learn what motivates people. It is safe to assume that these sponsors don’t see an America that is primarily motivated by a desire for holiness.

The Super Bowl commercials are a window into what much of America values. These values shape the commercials you see. Why is this important? Because like the wise father in Proverbs 7, you can use the commercials to help you identify the temptations that confront you and your family.

The enemy of your soul is doing his best to make his world attractive to your children. He wants them to love the world! The warnings of Proverbs are based in part on an informed knowledge of the dangers & temptations that make up life. The Super Bowl and its commercials reveal much about the heart of our culture and its treasure.

Then there is the spectacle of the event itself. For the last two weeks this game has dominated the news and headlines. Hundreds of millions of dollars will exchange hands in various betting and gambling scenarios. And there is the dark side of human and sex trafficking that is associated with the game.

The Super Bowl also provides insight to spread the gospel. By getting a close look at what is attractive to America, you gain opportunities to speak of the healing power of the gospel of Jesus Christ. The Super Bowl for many is what life is all about. As a Christian you have the answers to address the search for the wholeness that our culture cannot provide. Make the most of this opportunity to show the wonder of Christ.


Shepherd Press